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Research papers

Product excellence on a complex product through telephone interviewing

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: R. P. Smith, A. J. K. Watson
June 15, 1982
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Citation

Smith and Watson (1982a, June 15). Product excellence on a complex product through telephone interviewing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-excellence-on-a-complex-product-through-telephone-interviewing


Research papers

Pricing new products at better value for money

In today's tough environment, the pricing decision for a new product has become more essential for future profitability and also more difficult to make. Market Research can help on two key issues, dealing with new products under development : Price...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Paul Frappa, Yves Marbeau
June 15, 1982
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Citation

Frappa and Marbeau (1982a, June 15). Pricing new products at better value for money. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pricing-new-products-at-better-value-for-money


Research papers

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: David A. Yorke
October 1, 1981
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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-buying-behaviour


Research papers

Interviewing children

The IFES has started a research project on public and parental resistance to the interviewing of children, examine for a series of topics which arguments are used against interviews with children, where the appropriate age limit to treating the topic...

Catalogue: Seminar 1980: Children And Young People
Author: Ernst Gehmacher
Company: IFES - Institute for Empirical Social Research
June 15, 1980
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Citation

Gehmacher, E. (1980a, June 15). Interviewing children. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/interviewing-children


Research papers

Can product testing predict initial and subsequent consumer acceptance?

This report, therefore, is an account of the experience and opinions of those delegates who felt they had something to contribute - but an account which nevertheless tries to derive some sort of pattern out of their comments.

Catalogue: Seminar 1979: New Product Development
Author: Donald Knight
October 1, 1979
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Citation

Knight, D. (1979a, October 01). Can product testing predict initial and subsequent consumer acceptance?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-product-testing-predict-initial-and-subsequent-consumer-acceptance-


Research reports

Qualitative research into Lotus Bathrooms

Lotus Bathrooms are considering the introduction offive completely new and unique bathroom suite colours inthe United Kingdom. Lotus Bathroomswished to test the five new colour variants.The objective of the research was: to evaluate in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1979
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Citation

, C. (1979a, October 01). Qualitative research into Lotus Bathrooms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lotus-bathrooms


Research reports

Project Westminister

The basic objectives of the present research wereto assess the overall appeal of the Hot Potconcept and see in which areas; if any, changes needed to be made. In particular, the research examined the product's acceptability and potential.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Project Westminister. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-westminister


Research reports

Qualitative research into convenience desserts

Batchelors Ltd., in conjunction with Davidson, Pearce, Berry and Spottiswoode Ltd., are concerned to progress the development of a number of dessert productsrequiring minimal preparation.A large number of concepts were brainstormed by Agency staff,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into convenience desserts . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-convenience-desserts-


Research reports

Qualitative research on Transoft soft lens disinfecting agent

A small scale qualitative research program wasundertaken amongst soft lens users and also withopticians who dispense hydrophilic lenses in orderto assess:1. Reactions to the Transoft system of cleansing; 2. General product and brand acceptability; 3....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Qualitative research on Transoft soft lens disinfecting agent. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-transoft-soft-lens-disinfecting-agent